How-To Guides
Step-by-step optimization tutorials
GA4 AI Traffic Tracking: Setup Guide for AI-Referral Analytics
Learn how to set up Google Analytics 4 custom channel groups and exploration reports to track traffic from ChatGPT, Claude, Gemini, Perplexity, and Grok.
How to Integrate GEO into Your Existing SEO Workflow
A practical guide to adding Generative Engine Optimization to your existing SEO processes without disrupting what already works.
How to Optimize Press Releases for AI Pickup
Write and distribute press releases that AI models will index, cite, and reference in responses to relevant queries.
How to Set Up Automated AI Visibility Monitoring
Build an automated system to continuously track your brand visibility across AI models with alerts for significant changes.
How to A/B Test Your AI Visibility Optimization
A framework for testing and measuring the impact of specific changes on your AI visibility scores.
How to Create Citable Statistics and Original Research
Learn how to produce original data and research that AI models will cite, establishing your brand as a definitive source.
How to Optimize Your About Page for AI Models
Transform your About page into an AI-friendly brand information source that improves accuracy across all AI models.
How to Build an Internal Linking Strategy for AI Visibility
Learn how internal linking structures help AI models understand your site authority and improve citation probability.
How to Brief Content Writers for GEO-Optimized Articles
Create effective content briefs that help writers produce articles optimized for generative engine visibility.
How to Recover from Negative AI Brand Mentions
A step-by-step guide to identifying, addressing, and correcting negative or inaccurate AI model responses about your brand.
How to Monitor AI Crawlers in Your Server Logs
Identify and track AI model crawlers visiting your website by analyzing server logs, and use this data to optimize your AI visibility.
How to Create an AI-Optimized Content Hub
Build a content hub that establishes topical authority and maximizes AI citations across your core topics.
How to Use Schema Markup to Improve AI Visibility
A practical guide to implementing schema.org structured data that helps AI models understand and cite your content.
How to Optimize FAQ Pages for AI Citation
Transform your FAQ pages into AI-citation magnets with structured data, clear formatting, and strategic content.
How to Run a Competitor AI Visibility Audit
A step-by-step guide to auditing how your competitors appear across AI models and identifying opportunities to gain advantage.
How to Track Your AI Visibility Score Over Time
Learn how to measure, track, and interpret your brand AI visibility score with practical frameworks and tools.
How to Build a GEO Strategy from Scratch
A comprehensive guide to building a Generative Engine Optimization strategy from initial audit through ongoing optimization.
How to Write Content That AI Models Will Cite
Learn the content patterns and structures that make AI models more likely to cite your content in their responses.
How to Set Up llms.txt on Your Website
A practical guide to implementing the llms.txt standard on your website to help AI models understand and cite your content.
How to Optimize Your Website for AI Search Engines
Technical and content strategies to make your website more visible to AI search engines like Perplexity, ChatGPT, and Google AI Overviews.
How to Get Your Brand Mentioned by ChatGPT
A step-by-step guide to increasing the probability that ChatGPT mentions your brand in relevant responses.