About Citerna

Our Mission

The way people discover products and services is changing. Instead of typing keywords into Google, millions of users now ask AI assistants for recommendations. When someone asks "what's the best project management tool for remote teams?" or "which CRM do startups use?", AI models generate answers that influence purchasing decisions. Citerna exists to help brands understand this new discovery channel — tracking where your content appears, how competitors rank, and what changes improve your citations.

We pioneered the concept of AI Visibility Scoring — a composite metric that quantifies how well a brand is represented across AI-generated responses. Our platform monitors 11 providers and 24+ models including ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Qwen, ERNIE, MiniMax, GLM, and Microsoft Copilot, giving brands a unified view of their AI presence.

Why We Built This

Traditional SEO tools measure Google rankings, but AI assistants work differently. They don't crawl websites in real-time — they draw from training data, retrieval-augmented generation, and complex ranking signals that most SEO tools can't see. We built Citerna to solve this visibility gap, giving marketers and product teams the same visibility into AI discovery that they have for traditional search.

Our team has backgrounds in search engine optimization, machine learning, and developer tools. We've watched AI assistants evolve from novelty to mainstream, and we've seen brands struggle to understand whether their content is being discovered. Citerna is our solution — a systematic way to track, measure, and improve your presence in AI-generated answers.

How It Works

When you add a website to Citerna, you define the queries where you want visibility — brand terms, product categories, competitive comparisons, or industry questions. Citerna then runs these queries across your selected AI providers on a schedule (daily by default), captures the responses, and analyzes them for brand mentions and citations.

Each query is run multiple times with variations to ensure statistical reliability. The system tracks mention frequency, sentiment (positive, negative, neutral), positioning (how early in the response your brand appears), and citation context (is your content being used as a source?). Over time, you see trends — your visibility is improving or declining, competitors are gaining ground, and specific topics need better content coverage.

The platform also includes an AEO (Answer Engine Optimization) audit that analyzes your website's technical readiness for AI discovery — checking for schema markup, llms.txt files, FAQ content, and entity clarity. Combined with ongoing monitoring, this gives you a complete picture of your AI visibility and a roadmap for improvement.

What We Do

Key Concepts

• Generative Engine Optimization (GEO) — The practice of optimizing content to be surfaced and cited by AI-powered search and chat interfaces. Unlike traditional SEO, GEO focuses on entity clarity, source authority, and structured content that LLMs can easily parse and cite.
• Citation Signal Matrix — Our proprietary framework for understanding which website attributes increase the likelihood of being cited by LLMs. Factors include content structure, source attribution patterns, entity consistency, and topic authority signals.
• Multi-Pass Verification — Running LLM queries multiple times to produce statistically reliable visibility scores. Since AI responses can vary, multi-pass verification identifies stable patterns and eliminates false signals from one-off responses.
• AI Visibility Score — A composite metric (0-100) quantifying brand representation across AI models, factoring in mention frequency, sentiment, positioning, and citations. Use it to track progress over time and benchmark against competitors.

Why Citerna

Citerna is the only AI visibility platform that tracks all major language models — including 6 Chinese AI models (DeepSeek, Qwen, ERNIE, MiniMax, GLM) that no other tool covers. For global brands, this means complete visibility across both Western and Asian AI ecosystems.

Our platform is designed for marketing teams, product managers, and agencies who need actionable intelligence about their AI presence. With features like white-label reporting, team collaboration, and client portals, Citerna scales from individual marketers to large agency operations managing multiple client accounts.